Plant-Based Shopper Profile

An exclusive plant-based shopper profile that provides unique data for companies interested in plant-based consumers. Based on a survey of nearly 1,000 people who purchased plant-based products.

How Good is Good Enough?

When you’re gauging potential demand for your product, evaluating your brand, or honing your messaging, how much consumer support do you really need?

Is Retail Scanner Data Worth the Investment?

Given the substantial cost of retail scanner data, many brands wonder whether it’s a worthwhile investment. Here’s how we approach that nuanced question.