Plant-Based Shopper Profile
An exclusive plant-based shopper profile that provides unique data for companies interested in plant-based consumers. Based on a survey of nearly 1,000 people who purchased plant-based products.
An exclusive plant-based shopper profile that provides unique data for companies interested in plant-based consumers. Based on a survey of nearly 1,000 people who purchased plant-based products.
From simple A/B testing to more complicated research experiments, we cover how to get reliable feedback from consumers to create powerful messaging that propels your brand forward.
We asked 4 early-stage investors what they look for in the companies they invest in, and how consumer research on a brand can help in their due diligence. Here’s what they said.
Two of the most important and impactful metrics for businesses are customer acquisition cost and customer lifetime value. Here’s how research can help you improve both.
The price is right! Or is it? How can you use consumer research to determine the best price for your new product or service?
When you’re gauging potential demand for your product, evaluating your brand, or honing your messaging, how much consumer support do you really need?
Given the substantial cost of retail scanner data, many brands wonder whether it’s a worthwhile investment. Here’s how we approach that nuanced question.
Qualitative data, like open-ended survey responses and interview transcripts, can yield valuable insights but are much more challenging to analyze.
To get reliable results, do you need to survey 100, 1,000, or 10,000 people? Get recommended sample sizes for your quantitative and qualitative research.