Plant-Based Shopper Profile
An exclusive plant-based shopper profile that provides unique data for companies interested in plant-based consumers. Based on a survey of nearly 1,000 people who purchased plant-based products.
How to Craft Messaging that Captivates, Resonates, and Sells
From simple A/B testing to more complicated research experiments, we cover how to get reliable feedback from consumers to create powerful messaging that propels your brand forward.
How to Make Your Pitch Irresistible: Answers from Investors
We asked 4 early-stage investors what they look for in the companies they invest in, and how consumer research on a brand can help in their due diligence. Here’s what they said.
How to Lower Your Customer Acquisition Cost with Highly Effective Marketing
Two of the most important and impactful metrics for businesses are customer acquisition cost and customer lifetime value. Here’s how research can help you improve both.
Four Ways to Optimize Your Pricing and Increase Sales
The price is right! Or is it? How can you use consumer research to determine the best price for your new product or service?
How Good is Good Enough?
When you’re gauging potential demand for your product, evaluating your brand, or honing your messaging, how much consumer support do you really need?
Is Retail Scanner Data Worth the Investment?
Given the substantial cost of retail scanner data, many brands wonder whether it’s a worthwhile investment. Here’s how we approach that nuanced question.
Hey Che: How Do You Make Sense of Qualitative Data?
Qualitative data, like open-ended survey responses and interview transcripts, can yield valuable insights but are much more challenging to analyze.
How Big of a Sample Do You Need for Consumer Research?
To get reliable results, do you need to survey 100, 1,000, or 10,000 people? Get recommended sample sizes for your quantitative and qualitative research.