Gourmet Evolution is an alternative protein innovator that makes plant-based deli slices using organic pea protein. In this case study, we’ll discuss how Gourmet Evolution partnered with Moonshot Collaborative to understand the effect that different price points would have on their demand and revenue.
Terviva is a food innovator that makes Ponova™ oil, protein and flour derived from the climate-resilient pongamia tree. In this case study, we’ll discuss how Terviva partnered with Moonshot Collaborative to obtain critical insights from one of their key target audiences – plant-based buyers.
From simple A/B testing to more complicated research experiments, we cover how to get reliable feedback from consumers to create powerful messaging that propels your brand forward.
Two of the most important and impactful metrics for businesses are customer acquisition cost and customer lifetime value. Here’s how research can help you improve both.
The price is right! Or is it? How can you use consumer research to determine the best price for your new product or service?
When you’re gauging potential demand for your product, evaluating your brand, or honing your messaging, how much consumer support do you really need?
Qualitative data, like open-ended survey responses and interview transcripts, can yield valuable insights but are much more challenging to analyze.
To get reliable results, do you need to survey 100, 1,000, or 10,000 people? Get recommended sample sizes for your quantitative and qualitative research.
How do you know how popular your new product or service might be? How can you convey the opportunity to your investors? In other words, how do you size your market? Here's how consumer research can help.