Sustainable consumers are driving major growth in plant-based and eco-friendly products. But who exactly are these shoppers, and what does sustainability mean to them as they decide between products?
What should we call meat that is grown from real animal cells, but without slaughtering animals? Terms like “cultivated” and “clean” have gained prominence. What do plant-based buyers think?
How many plant-based consumers buy food online, either from restaurants or grocery stores? And what types of websites or apps are they using? We’ve got the details, fresh from our latest survey.
How interested are plant-based shoppers in products made out of seaweed or mycelium? How about algae or legumes? We’ve got the details, fresh from our latest monthly survey.
An exclusive plant-based shopper profile that provides unique data for companies interested in plant-based consumers. Based on a survey of nearly 1,000 people who purchased plant-based products.
In our January client survey, we asked our consumer panelists about their New Year’s resolutions…
Do consumers actually buy sustainable products and, if so, how much do they buy?
An exclusive report on the demographics, behaviors, and preferences of plant-based buyers.