Moonshot Collaborative is a team of experts focused on research and consumer insights. The resources on this page will give you insights into consumer behavior and help you understand what we do and the research industry standards we follow to ensure that we are collecting accurate, relevant, and statistically significant data for your business. Also be sure to sign up for our insights-packed email newsletter!
Two of the most important and impactful metrics for businesses are customer acquisition cost and customer lifetime value. Here’s how research can help you improve both.
The price is right! Or is it? How can you use consumer research to determine the best price for your new product or service?
When you’re gauging potential demand for your product, evaluating your brand, or honing your messaging, how much consumer support do you really need?
Given the substantial cost of retail scanner data, many brands wonder whether it’s a worthwhile investment. Here’s how we approach that nuanced question.
Qualitative data, like open-ended survey responses and interview transcripts, can yield valuable insights but are much more challenging to analyze.
To get reliable results, do you need to survey 100, 1,000, or 10,000 people? Get recommended sample sizes for your quantitative and qualitative research.
We are excited to share a feature article about Moonshot Collaborative by Vegconomist, the prominent…
In our January client survey, we asked our consumer panelists about their New Year’s resolutions…
How do you know how popular your new product or service might be? How can you convey the opportunity to your investors? In other words, how do you size your market? Here's how consumer research can help.