Moonshot Collaborative is a team of experts focused on research and consumer insights. The resources on this page will give you insights into consumer behavior and help you understand what we do and the research industry standards we follow to ensure that we are collecting accurate, relevant, and statistically significant data for your business. Also be sure to sign up for our insights-packed email newsletter!
Sustainable consumers are driving major growth in plant-based and eco-friendly products. But who exactly are these shoppers, and what does sustainability mean to them as they decide between products?
What should we call meat that is grown from real animal cells, but without slaughtering animals? Terms like “cultivated” and “clean” have gained prominence. What do plant-based buyers think?
How many plant-based consumers buy food online, either from restaurants or grocery stores? And what types of websites or apps are they using? We’ve got the details, fresh from our latest survey.
How interested are plant-based shoppers in products made out of seaweed or mycelium? How about algae or legumes? We’ve got the details, fresh from our latest monthly survey.
An exclusive plant-based shopper profile that provides unique data for companies interested in plant-based consumers. Based on a survey of nearly 1,000 people who purchased plant-based products.
From simple A/B testing to more complicated research experiments, we cover how to get reliable feedback from consumers to create powerful messaging that propels your brand forward.
We asked 4 early-stage investors what they look for in the companies they invest in, and how consumer research on a brand can help in their due diligence. Here’s what they said.
Two of the most important and impactful metrics for businesses are customer acquisition cost and customer lifetime value. Here’s how research can help you improve both.
The price is right! Or is it? How can you use consumer research to determine the best price for your new product or service?