A growing number of American consumers are looking for simple, clean product ingredients during their trips to the grocery store. So, who are these consumers and how can your plant-based food brand capitalize on this emerging trend?
We asked our panelists about their July 4th barbecue plans this year and, for those cooking for family or guests, whether they planned to provide plant-based options. Here are our findings.
Certain ingredients, like soy, peas, and wheat, appear in a huge number of plant-based products. And with the prevalence of claims like soy-free and gluten-free, you may wonder: what do consumers think of these super-common ingredients? We’ve got the answers, fresh from our latest research.
Ingredients like heme and carrageenan are subject to some controversy within the plant-based industry. But what do consumers think about these ingredients? Their perspective offers new and useful insight for the discussion.
We asked our panelists how much extra they would be willing to pay for a food product with an expanded label that details the sourcing behind each ingredient. The data shows consumer desire for greater transparency, if little willingness to pay for it.
We asked our panelists how much they agreed or disagreed with 5 statements related to the sustainability of our food system. Their answers reveal a sense that change is urgently needed and a belief in their ability to be part of the change.
In our January 2022 client survey, we asked our panelists about their New Year’s resolutions. Our findings reveal sustainability priorities, a continued interest in ‘more plants, less meat,’ and an overall decrease in resolutions cited compared to 2021.
Sustainable consumers are driving major growth in plant-based and eco-friendly products. But who exactly are these shoppers, and what does sustainability mean to them as they decide between products?
What should we call meat that is grown from real animal cells, but without slaughtering animals? Terms like “cultivated” and “clean” have gained prominence. What do plant-based buyers think?