Moonshot Collaborative is a team of experts focused on research and consumer insights. The resources on this page will give you insights into consumer behavior and help you understand what we do and the research industry standards we follow to ensure that we are collecting accurate, relevant, and statistically significant data for your business. Also be sure to sign up for our insights-packed email newsletter!

How Good is Good Enough?

When you’re gauging potential demand for your product, evaluating your brand, or honing your messaging, how much consumer support do you really need?

Is Retail Scanner Data Worth the Investment?

Given the substantial cost of retail scanner data, many brands wonder whether it’s a worthwhile investment. Here’s how we approach that nuanced question.