Moonshot Collaborative is a team of experts focused on research and consumer insights. The resources on this page will give you insights into consumer behavior and help you understand what we do and the research industry standards we follow to ensure that we are collecting accurate, relevant, and statistically significant data for your business. Also be sure to sign up for our insights-packed email newsletter!

How Good is Good Enough?

When you’re gauging potential demand for your product, evaluating your brand, or honing your messaging, how much consumer support do you really need?

Is Retail Scanner Data Worth the Investment?

Given the substantial cost of retail scanner data, many brands wonder whether it’s a worthwhile investment. Here’s how we approach that nuanced question.

How to Size a Market with Consumer Research

How do you know how popular your new product or service might be? How can you convey the opportunity to your investors? In other words, how do you size your market? Here's how consumer research can help.

GFI’s Plant-Based Market Overview

This GFI report is a powerful resource for plant-based startups looking for key data, trends, and white space in the plant-based market.