Overall, a vast majority of the plant-based buyers we surveyed like both brands of burgers. More than four in five (84%) said they liked Beyond burgers and even more people (89%) said they liked Impossible burgers.
Gourmet Evolution is an alternative protein innovator that makes plant-based deli slices using organic pea protein. In this case study, we’ll discuss how Gourmet Evolution partnered with Moonshot Collaborative to understand the effect that different price points would have on their demand and revenue.
In this Q&A session, Che offers his response to a common objection to consumer research, shares how brands can do research even on small budgets, and offers an amazing example of the predictive power of consumer research.
Terviva is a food innovator that makes Ponova™ oil, protein and flour derived from the climate-resilient pongamia tree. In this case study, we’ll discuss how Terviva partnered with Moonshot Collaborative to obtain critical insights from one of their key target audiences – plant-based buyers.
A growing number of American consumers are looking for simple, clean product ingredients during their trips to the grocery store. So, who are these consumers and how can your plant-based food brand capitalize on this emerging trend?
We asked our panelists about their July 4th barbecue plans this year and, for those cooking for family or guests, whether they planned to provide plant-based options. Here are our findings.
Certain ingredients, like soy, peas, and wheat, appear in a huge number of plant-based products. And with the prevalence of claims like soy-free and gluten-free, you may wonder: what do consumers think of these super-common ingredients? We’ve got the answers, fresh from our latest research.
Ingredients like heme and carrageenan are subject to some controversy within the plant-based industry. But what do consumers think about these ingredients? Their perspective offers new and useful insight for the discussion.
We asked our panelists how much extra they would be willing to pay for a food product with an expanded label that details the sourcing behind each ingredient. The data shows consumer desire for greater transparency, if little willingness to pay for it.