Moonshot Collaborative conducts research with our exclusive panel of thousands of plant-based shoppers and provides the results in reports like those listed below. These reports provide quick and affordable insights into the beliefs, attitudes, and behavior of active plant-based buyers. If you’re not finding what you need, consider working with Moonshot Collaborative on a custom research project!

Moonshot Collaborative Price Premium Report


Figuring out how to price your consumer product to optimize sales is a challenge every new business faces. This flash report from Moonshot Collaborative gives you exclusive insights into how plant-based buyers think about price premiums. It's your key to understanding the role that price plays as plant-based products move from niche to mainstream, and how to best position your own products in a quickly changing landscape.


A 10-page PDF report with key takeaways, charts, and tables showing who is willing to pay a premium for plant-based foods, and how much. We provide breakdowns ("crosstabs") based on gender, age, household size, dietary status, and motivations/barriers related to buying plant-based foods.

Process: Once you click to purchase the report, it will be added to your shopping cart.  Then you can click the button again (or the cart icon in the upper right of the screen) to check out. We accept all major credit cards. 

Terms of Use: By purchasing this research report, you agree not to share the report with more than five (5) individuals directly associated with your company or organization. Each party (you, the customer and Moonshot Collaborative LLC) agrees to indemnify, defend, and hold harmless the other party from and against any loss, cost, or damage of any kind arising from your purchase of this report or usage of the information it contains.