Moonshot Collaborative conducts research with our exclusive panel of thousands of plant-based shoppers and provides the results in reports like those listed below. These reports provide quick and affordable insights into the beliefs, attitudes, and behavior of active plant-based buyers. If you’re not finding what you need, consider working with Moonshot Collaborative on a custom research project!

Moonshot Collaborative | Plant-Based Price Premiums


Figuring out how to price your consumer product to optimize sales is a challenge every new business faces. This flash report from Moonshot Collaborative gives you exclusive insights into how plant-based buyers think about price premiums. It’s your key to understanding the role that price plays as plant-based products move from niche to mainstream, and how to best position your own products in a quickly changing landscape.


A 10-page PDF report with key takeaways, charts, and tables showing who is willing to pay a premium for plant-based foods, and how much. We provide breakdowns (“crosstabs”) based on gender, age, household size, dietary status, and motivations/barriers related to buying plant-based foods.

Published March 2021
Moonshot Collaborative | Sustainable Packaging


Sustainable packaging is becoming increasingly important for consumers (and the planet), and plant-based buyers are no exception. This report from Moonshot Collaborative provides exclusive insights into how consumers of plant-based products think about sustainability and choose more sustainable brands. With the content of this report, your company will understand who cares most about sustainability and what they look for when it comes to sustainable packaging.


A 32-page PDF report with key takeaways, charts, tables, and analysis for questions relating to overall importance of sustainability for plant-based buyers, key sources for a brand’s sustainability information, primary claims that consumers look for, motivations for buying sustainable products, and willingness to pay for more sustainable packaging. For each question, we provide breakdowns (“crosstabs”) based on gender, age, ethnicity, region, household income, household size, and dietary status.

Published September 2021

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Terms of Use: By purchasing this research report, you agree not to share the report with more than five (5) individuals directly associated with your company or organization. Each party (you, the customer and Moonshot Collaborative LLC) agrees to indemnify, defend, and hold harmless the other party from and against any loss, cost, or damage of any kind arising from your purchase of this report or usage of the information it contains.