In June 2022, we asked our panelists (each of whom has purchased a plant-based meat or dairy product in the 90 days prior to signing up for our panel) what their plans were this Fourth of July. And, if they planned to barbecue for family or guests, we asked whether they would be providing plant-based options. Here are our findings.
Half of respondents plan to barbecue for themselves and their families this July 4th, while 28% plan to attend a barbecue hosted by someone else, and 17% plan to host a barbecue.
Among family barbecues, 83% of respondents said they would offer some sort of plant-based option, including veggies (70%), burgers (41%), hot dogs (25%), sausages (22%), and chicken (19%).
Among barbecue hosts, 96% said they would offer some sort of plant-based option: mostly veggies (86%), but also burgers (57%), hot dogs (43%), chicken (34%), and sausages (33%).
These findings offer a strong sense that plant-based options – even at traditionally meat-heavy events like a summer barbecue, where ‘health’ is by no means a focal point – are becoming truly mainstream.
Among barbecue attendees, 81% think it’s at least “slightly” important that hosts provide plant-based options for vegetarian and vegan guests. 16% say it’s “extremely” important and 26% say “very” important.
Want more data? Sign up for our newsletter