Gourmet Evolution is an alternative protein innovator that makes plant-based deli slices using organic pea protein. In this case study, we’ll discuss how Gourmet Evolution partnered with Moonshot Collaborative to understand the effect that different price points would have on their demand and revenue.
We asked our panelists about their July 4th barbecue plans this year and, for those cooking for family or guests, whether they planned to provide plant-based options. Here are our findings.
Certain ingredients, like soy, peas, and wheat, appear in a huge number of plant-based products. And with the prevalence of claims like soy-free and gluten-free, you may wonder: what do consumers think of these super-common ingredients? We’ve got the answers, fresh from our latest research.
Ingredients like heme and carrageenan are subject to some controversy within the plant-based industry. But what do consumers think about these ingredients? Their perspective offers new and useful insight for the discussion.
From simple A/B testing to more complicated research experiments, we cover how to get reliable feedback from consumers to create powerful messaging that propels your brand forward.
We asked 4 early-stage investors what they look for in the companies they invest in, and how consumer research on a brand can help in their due diligence. Here’s what they said.
The price is right! Or is it? How can you use consumer research to determine the best price for your new product or service?
We are excited to share a feature article about Moonshot Collaborative by Vegconomist, the prominent…