What Do Plant-Based Buyers Think About Cultivated Meat?
What should we call meat that is grown from real animal cells, but without slaughtering animals? Terms like “cultivated” and “clean” have gained prominence. What do plant-based buyers think?
New Data: Most Plant-Based Buyers Order Food Online
How many plant-based consumers buy food online, either from restaurants or grocery stores? And what types of websites or apps are they using? We’ve got the details, fresh from our latest survey.
New Data: Plant-Based Buyers’ Favorite Protein Sources
How interested are plant-based shoppers in products made out of seaweed or mycelium? How about algae or legumes? We’ve got the details, fresh from our latest monthly survey.
Plant-Based Shopper Profile
An exclusive plant-based shopper profile that provides unique data for companies interested in plant-based consumers. Based on a survey of nearly 1,000 people who purchased plant-based products.
How to Lower Your Customer Acquisition Cost with Highly Effective Marketing
Two of the most important and impactful metrics for businesses are customer acquisition cost and customer lifetime value. Here’s how research can help you improve both.
How Good is Good Enough?
When you’re gauging potential demand for your product, evaluating your brand, or honing your messaging, how much consumer support do you really need?
Is Retail Scanner Data Worth the Investment?
Given the substantial cost of retail scanner data, many brands wonder whether it’s a worthwhile investment. Here’s how we approach that nuanced question.
Hey Che: How Do You Make Sense of Qualitative Data?
Qualitative data, like open-ended survey responses and interview transcripts, can yield valuable insights but are much more challenging to analyze.
How Big of a Sample Do You Need for Consumer Research?
To get reliable results, do you need to survey 100, 1,000, or 10,000 people? Get recommended sample sizes for your quantitative and qualitative research.