Overall, a vast majority of the plant-based buyers we surveyed like both brands of burgers. More than four in five (84%) said they liked Beyond burgers and even more people (89%) said they liked Impossible burgers.
A growing number of American consumers are looking for simple, clean product ingredients during their trips to the grocery store. So, who are these consumers and how can your plant-based food brand capitalize on this emerging trend?
We asked our panelists how much extra they would be willing to pay for a food product with an expanded label that details the sourcing behind each ingredient. The data shows consumer desire for greater transparency, if little willingness to pay for it.
We asked our panelists how much they agreed or disagreed with 5 statements related to the sustainability of our food system. Their answers reveal a sense that change is urgently needed and a belief in their ability to be part of the change.
In our January 2022 client survey, we asked our panelists about their New Year’s resolutions. Our findings reveal sustainability priorities, a continued interest in ‘more plants, less meat,’ and an overall decrease in resolutions cited compared to 2021.
What should we call meat that is grown from real animal cells, but without slaughtering animals? Terms like “cultivated” and “clean” have gained prominence. What do plant-based buyers think?
How many plant-based consumers buy food online, either from restaurants or grocery stores? And what types of websites or apps are they using? We’ve got the details, fresh from our latest survey.
How interested are plant-based shoppers in products made out of seaweed or mycelium? How about algae or legumes? We’ve got the details, fresh from our latest monthly survey.
An exclusive plant-based shopper profile that provides unique data for companies interested in plant-based consumers. Based on a survey of nearly 1,000 people who purchased plant-based products.