Fast Facts: Will Consumers Pay Extra for More Transparent Food Labels?

We asked our panelists how much extra they would be willing to pay for a food product with an expanded label that details the sourcing behind each ingredient. The data shows consumer desire for greater transparency, if little willingness to pay for it.

Insights from Plant-Based Shoppers’ 2022 New Year’s Resolutions

In our January 2022 client survey, we asked our panelists about their New Year’s resolutions. Our findings reveal sustainability priorities, a continued interest in ‘more plants, less meat,’ and an overall decrease in resolutions cited compared to 2021.

What Do Plant-Based Buyers Think About Cultivated Meat?

What should we call meat that is grown from real animal cells, but without slaughtering animals? Terms like “cultivated” and “clean” have gained prominence. What do plant-based buyers think?

New Data: Most Plant-Based Buyers Order Food Online

How many plant-based consumers buy food online, either from restaurants or grocery stores? And what types of websites or apps are they using? We’ve got the details, fresh from our latest survey.

Plant-Based Shopper Profile

An exclusive plant-based shopper profile that provides unique data for companies interested in plant-based consumers. Based on a survey of nearly 1,000 people who purchased plant-based products.