Consumer Perceptions of Some of the Most Common Plant-Based Ingredients

Certain ingredients, like soy, peas, and wheat, appear in a huge number of plant-based products. And with the prevalence of claims like soy-free and gluten-free, you may wonder: what do consumers think of these super-common ingredients? We’ve got the answers, fresh from our latest research.

Fast Facts: Will Consumers Pay Extra for More Transparent Food Labels?

We asked our panelists how much extra they would be willing to pay for a food product with an expanded label that details the sourcing behind each ingredient. The data shows consumer desire for greater transparency, if little willingness to pay for it.

Insights from Plant-Based Shoppers’ 2022 New Year’s Resolutions

In our January 2022 client survey, we asked our panelists about their New Year’s resolutions. Our findings reveal sustainability priorities, a continued interest in ‘more plants, less meat,’ and an overall decrease in resolutions cited compared to 2021.

Plant-Based Shopper Profile

An exclusive plant-based shopper profile that provides unique data for companies interested in plant-based consumers. Based on a survey of nearly 1,000 people who purchased plant-based products.