Beyond vs. Impossible: Who Is Winning the Burger Battle?

Overall, a vast majority of the plant-based buyers we surveyed like both brands of burgers. More than four in five (84%) said they liked Beyond burgers and even more people (89%) said they liked Impossible burgers.

What Does “Clean Eating” Really Mean to Consumers?

A growing number of American consumers are looking for simple, clean product ingredients during their trips to the grocery store. So, who are these consumers and how can your plant-based food brand capitalize on this emerging trend?

Consumer Perceptions of Some of the Most Common Plant-Based Ingredients

Certain ingredients, like soy, peas, and wheat, appear in a huge number of plant-based products. And with the prevalence of claims like soy-free and gluten-free, you may wonder: what do consumers think of these super-common ingredients? We’ve got the answers, fresh from our latest research.

Fast Facts: Will Consumers Pay Extra for More Transparent Food Labels?

We asked our panelists how much extra they would be willing to pay for a food product with an expanded label that details the sourcing behind each ingredient. The data shows consumer desire for greater transparency, if little willingness to pay for it.