What Do Plant-Based Buyers Think About Cultivated Meat?
What should we call meat that is grown from real animal cells, but without slaughtering animals? Terms like “cultivated” and “clean” have gained prominence. What do plant-based buyers think?
New Data: Most Plant-Based Buyers Order Food Online
How many plant-based consumers buy food online, either from restaurants or grocery stores? And what types of websites or apps are they using? We’ve got the details, fresh from our latest survey.
New Data: Plant-Based Buyers’ Favorite Protein Sources
How interested are plant-based shoppers in products made out of seaweed or mycelium? How about algae or legumes? We’ve got the details, fresh from our latest monthly survey.
How to Craft Messaging that Captivates, Resonates, and Sells
From simple A/B testing to more complicated research experiments, we cover how to get reliable feedback from consumers to create powerful messaging that propels your brand forward.
How to Lower Your Customer Acquisition Cost with Highly Effective Marketing
Two of the most important and impactful metrics for businesses are customer acquisition cost and customer lifetime value. Here’s how research can help you improve both.
Four Ways to Optimize Your Pricing and Increase Sales
The price is right! Or is it? How can you use consumer research to determine the best price for your new product or service?
How Good is Good Enough?
When you’re gauging potential demand for your product, evaluating your brand, or honing your messaging, how much consumer support do you really need?
Hey Che: How Do You Make Sense of Qualitative Data?
Qualitative data, like open-ended survey responses and interview transcripts, can yield valuable insights but are much more challenging to analyze.
How Big of a Sample Do You Need for Consumer Research?
To get reliable results, do you need to survey 100, 1,000, or 10,000 people? Get recommended sample sizes for your quantitative and qualitative research.