What do we do?

Moonshot Collaborative helps alternative protein and sustainable businesses use deep insights on health-minded and conscious consumers to make high-stakes decisions with confidence.

With over 40 years of collective experience in researching and selling to these key consumer groups, we have the expertise and industry knowledge to help your brand make powerful, customer-centric decisions.

We designed our panel with your brand in mind

Though it’s since grown, Moonshot Collaborative was born out of a single idea: to enable startups to easily ask their most pressing questions to a group that’s receptive to products like theirs.

To that end, we created our proprietary consumer panel – made up of thousands of shoppers looking for products like yours. Each person on our panel has purchased a plant-based dairy, meat, or egg product in the 90 days prior to signing up for the panel.

By deeply profiling this community, we empower companies with the unique ability to reach and obtain insights from hyper-relevant target audiences. And because we know so much about our panelists, we can easily segment your data by more than 120 demographic, psychographic, and other variables. 

So who ARE these thousands of shoppers?

They represent a wide range of U.S.-based consumers across all ages, genders, income levels, and more — and 100% of them have purchased a plant-based product in the last 90 days. They include:

Active meat and animal product reducers

Active meat and animal product reducers

Semi-vegetarians and part-time vegetarians

Semi-vegetarians and part-time vegetarians

Consumers of specific plant-based brands

Consumers of specific plant-based brands

“Cruelty-free” and “humane” consumers

Active meat and animal product reducers

Sustainability-driven “eco-shoppers”

Sustainability-driven “eco-shoppers”

Vegetarians and vegans

Vegetarians and vegans

Animal, environmental, and health advocates

Animal, environmental, and health advocates

And many other consumer segments

And many other consumer segments

Our Panelists by Diet

Moonshot Collaborative's consumer panel

How well do we really know these consumers? From the laundry list of demographics to what they crave in the checkout line, we have taken the time to get to know these shoppers and make sure they are the right fit for you. 

Here is just a snippet of what we know about them:
  • Recent and intended plant-based purchases
  • Motivations for choosing plant-based products
  • Where and how often they shop for food
  • Current dietary habits and identity
  • Personal consumption trends for meat, dairy, and eggs
  • Attitudes on the environment, health, and animal welfare
  • Age and gender 
  • Income and education
  • Ethnic and Latinx identification
  • Geographic location
  • Relationship status and family composition
  • And more than 40 other unique profile variables

Through our panel, we can help you:

  • Identify which shoppers are most excited about your products, so you can target more efficiently and save money and time
  • Test new product or flavor concepts
  • Test branding, logo, or packaging design (and even compare between two or more versions)
  • Test messaging and advertising
  • Track how customers are feeling about your business over time so you can be proactive about correcting course
  • Optimize your pricing
  • Perform competitive analysis
  • Understand what motivates customers to buy products like yours

How can you access our panel?

Moonshot Collaborative conducts monthly online surveys of our proprietary research panel and clients are able to submit up to 10 questions, space permitting. We randomly sample our panel of thousands of consumers to produce a representative sample of U.S. adult plant-based buyers. For each survey question that you submit, you will receive 750 or more complete responses from qualified plant-based buyers. You will also receive, for free, basic demographic variables appended to your survey questions.

Learn more about our monthly surveys

Ready to make customer-centric decisions?

At Moonshot Collaborative, we know that you want to be a strategic and effective decision-maker for your brand. Competition is fierce – especially in industries like alt protein and plant-based food and bev – so good decisions are especially key for your brand’s success. And for many of the biggest questions you face, feedback from your customers will help you make the best decision.

The problem is that most consumer research options are not very relevant to your customers, and research insights are often not presented in the broader context of what’s happening in your industry. This may lead you to feel like you just have to make your best guess on decisions. But at Moonshot Collaborative, we believe that in-depth insights on your consumers (those purchasing alt protein and sustainable products) should be in-depth, tailored, and actionable.

We know how overwhelming and complex big business decisions can be. But with our carefully vetted, deeply profiled panel of buyers – all of whom have purchased an alt protein product (meat, dairy, and/or eggs) in the 90 days prior to their signing up for the panel – you can get the clarity you need.

Here’s how it works: we’ll work together to discuss and define your business goals. Then we’ll use our expertise to craft thoughtfully-designed questions that we’ll submit to our panel, and you’ll receive actionable insights to inform your strategy. Schedule a call today, so you can stop making big decisions in a vacuum and start making data-driven, customer-centric decisions that grow your sales.