In-depth, tailored, actionable consumer insights

for alternative protein innovators, plant-based CPG trailblazers, and natural product category disruptors

Making big decisions without your customers’ buy-in can be expensive

As a leader of a disruptive brand, you’re faced with countless business decisions every day. And though the small ones can often be made with intuition and high-level data, major decisions made without consumer input can waste huge amounts of time, energy, and money:
  • How much time and money could you save by listening to your customers about their needs and wants, rather than making assumptions?
  • How many sales are you missing out on by pushing out products, packaging, and messaging that just don’t resonate with your customers?
  • How many marketing dollars are you wasting by not targeting the core consumer groups that are most excited about your products?

At Moonshot Collaborative, we’ll help you put your customers where they belong: at the center of your decision-making process.

Make strategic, data-driven decisions that you can feel confident about

Harness consumer insights to…

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Understand the consumers (demographically, behaviorally, psychographically) most likely to purchase your product, so you can speak and sell to them with ease

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Understand the best price for your product and how demand changes as price changes, so you can set prices that maximize sales

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Understand which of your product or packaging concepts perform best, so you can pursue the option that your customers are most excited about

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Avoid mistakes that cost huge amounts of time and money, like launching products that your customers just won’t buy

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We’ve spent 40 years helping brands like yours

We know how stressful and isolating it can feel to face your most important business decisions in a vacuum. But it doesn’t need to be that way.

We’ve spent a collective 40+ years helping alt protein and sustainable brands succeed – with 25 of those years devoted specifically to consumer research in the space. We’re here to help you make decisions that ignite, excite, and inspire your consumers.


"At Yo! Egg, we needed to deeply understand how people think and behave in the legacy category we're working to recreate. Moonshot Collaborative's interviews with egg consumers were incredibly insightful and have been essential to our product development and positioning."
Eran Groner at Yo! Egg
Eran Groner
Co-Founder, Yo! Egg

“Moonshot Collaborative has a huge panel of plant-based buyers and the capabilities to dive deep with extensive demographic data that they shared with us. And from that we were able to develop this very nice baseline consumer persona.”
Chris Quevedo at Terviva
Chris Quevedo
Senior Manager, Food Products

Clients & Partners

Just a sample of the clients we’ve helped and partners we are proud to support.

How it Works

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1. Define goals

We'll work with you to understand and define your business goals

2. Design Research

We’ll provide you with tailored research options based on your specific business needs

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3. Get Insights

You'll get actionable insights to inform your decision-making

No matter what stage you’re at, we have a solution for you.


Our reports offer unique, in-depth, and actionable insights into the beliefs and behaviors of hyper-relevant, alt protein & sustainable consumers. And, by focusing exclusively on this segment, we’re able to go deeper and offer more value at a fraction of the cost of reports prepared by other research firms. 

Browse reports.

Omnibus Client Surveys

Have a burning question you’d like to ask your target audience? Take advantage of group pricing by submitting your most pressing questions to our panel via our monthly, multi-client surveys. Questions start at just $1,000 each and the responses to your questions are still proprietary to you. 

Learn more.

Custom Research

Ready to launch products your customers can’t get enough of, message and market in a way that sells, and deeply understand your ideal customers? We’re here to help with research tailored to support your most important decisions. Get in touch today to discuss your business goals and custom pricing. 

Get a quote.

Good Food Institute Webinar

About Us

Moonshot Collaborative has unmatched expertise when it comes to segments like meat reducers, cruelty-free shoppers, vegetarians, and environmentally-conscious buyers. We’re motivated to help you excel at understanding and reaching these crucial and growing categories of buyers.

Learn about our founders

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